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Build incrementally and at speed

Build incrementally and at speed

Create a proof of concept and use it to test your approach. Refine your designs, and develop your launch product at speed. Get it out there quickly, ready for real user feedback.

A working prototype will inform your thinking about features, user experience and content architecture.
Review it with stakeholders, test with user groups, gather feedback and act accordingly.

Don’t wait to launch with a perfect product, you won’t know what works and what doesn’t until you test it in market. Get something out there quickly, and start learning.

Think carefully about what capabilities you want to build vs buy. You’ll need to balance ownership and flexibility with risk, cost and speed to market.