Connect customer and commercial value
What engages customers needs to translate into revenue for your business, and a value exchange that is clear to all audiences.
Monetising your content isn’t just about the customer subscriptions. Identify all of your direct and indirect revenue streams so that you can map how they impact each other.
If you understand your Total Customer Value, you know where the headroom is, and where opportunities for growth are. One of the key drivers for realising these is engagement.
Create value propositions for all audiences, not just customers, allowing you to better shape and showcase your value across the ecosystem.