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Define the customer messaging strategy

Define the customer messaging strategy

Your audience isn’t all the same. Develop messaging strategies for each segment, and refine whilst in market.

Start by targeting users who care about your content and your brand and present them with relevant offers – when and where they are most likely to take action.

Always have a view of the ideal customer flow, and work towards delivering and refining against it.

Use best practice and benchmarking data to compare, contrast and refine when in market.