Establish effective measurement of subscription KPIs
Understand where your prospects and customers are in their subscription lifecycle, what they’re interested in and the next best action to maximise their lifetime value.
Start by establishing an effective KPI framework. Knowing what you need to achieve to build subscriptions helps define your marketing approach.
Setting up web and app analytics in the right way ensures your data is accurate and can be used effectively.
Layered subscription reporting means you have both measurement and insights at your fingertips to power growth.