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Test and learn to optimise revenue

Test and learn to optimise revenue

Review performance to develop recommendations, improvements and tests to optimise subscription performance.

Identify top-performing messages, offers, content, and features. Act upon that information. Discover profit-centres.

Build an iterative feedback loop that measures against your key engagement metrics at each stage of the journey. Suggest iterative improvements to increase engagement across the positioning, proposition, product, and platform.

Bring to life the value of every behavioural action taken by audiences to help engage stakeholders and deepen your insights and customer understanding. You’ll have a strong knowledge base for when you set out on step one again, developing a new service offering.