Masterclass 2 – How to plan around customer engagement

Planning around customer engagement is innovative for most organisations. Being successful in building engagement has to extend beyond your proposition and positioning in market and be a way of organising your teams, capabilities, and KPIs. A scary, never ending transformation isn’t going to get you there, so what will?

In this episode of the Subscription Series we tackle how to plan around engagement, for your customers, commercials and capabilities. We’ll be joined by Matt Kelly, Chief Content Officer of Archant Media and Karl Wells, GM Wall Street Journal Membership, Subscription Sales and Marketing.

Hosted by Manifesto Growth Architects.

This is a recording of our live masterclass on June 10, 2020. A pdf file of the slides is available to download here.