Skip to main content

Product Development Insights for Associations

The fourth in our Winter Roundtable series will be focusing on ‘Product Development Insights for Associations’. This event will be hosted by Jonny Kaldor, co-Founder of Pugpig, and Jessica Morrison, Senior Product Manager of C&EN, American Chemical Society.

The roundtable will last for 90 minutes, during which time you’ll be able to do the following:
– Hear from Jessica on what it means for an organization to be product-centered
– Give your perspective, discuss key issues, share experiences with Jessica and other attendees
– Take away ideas and actions that you can implement in your own organization and/or association
– Make new connections!

Please note, the roundtables are invite only, but we will be recording a selection of them for you to watch back at a later time.

Time and Date:

Wednesday 24th March

11:00 EST (ending at 12:30)

Key topics:

1. How has / how would adopting a product mindset change your organization?

2. Getting started in associations: What is the minimal viable product team?

3. Building better products, not just more. How do you decide what to do, what to stop doing?

4. Learning from your members / audience to drive development.

5. What should we be learning from leading industry publishers / tech companies?


11:00 Welcome, set-up and introductions
11:10Quick preview of the 2020 State of Digital Publishing report by Jonny, focusing on product ideas on the horizon
11:20Jessica’s keynote
11:35Roundtable discussion
12:25Wrap up and close