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The Masterclasses

Our series of masterclasses will guide you through the nine steps to building a subscription business. Each masterclass is free to attend and brings together a mix of industry experts who’ll share their experiences on a specific stage of the journey. We’re starting the series with three classes and will be adding new ones over the coming weeks. Sign up to an individual class below and if you’d like us to let you know when we add new classes, just get in touch here.

Recent events

Engagement Economics 2022 Report Launch

Brought to you by Team Pugpig, Manifesto Growth Architects and In Digital, The Engagement Economics Report aims to unpick the relationship between engagement and subscriber value by breaking down the levers that you can control; the audience that you attract, the actions that you make them take and how active you encourage them to be. Ultimately, our goal is to help you build an engagement strategy that will materially increase your subscriber value.

Watch the video below for a quick overview of the report and a panel discussion on the relationship between engagement and revenue growth with some of the industry’s best, including Emily Hewett, Digital Audience Director at Archant, Nick North, Director of Audiences at the BBC, Liz Moseley, Partner at Tortoise Media and Andy Noble, Head of Data at DMG Media.

And you can download your own copy of the report by tapping the button below.

The masterclass series

Masterclass 1: How to build a subscription business – the approach

WATCH THE MASTERCLASS VIDEO

Masterclass 4 –
How to define a customer messaging strategy

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Masterclass 2: How to plan around customer engagement

WATCH THE MASTERCLASS VIDEO

Masterclass 5 – How to shift your organisation to engagement thinking

WATCH THE MASTERCLASS VIDEO

Masterclass 3: How to design super-engaging digital products

WATCH THE MASTERCLASS VIDEO

Masterclass 6 – How to build awesome digital products at speed

WATCH THE MASTERCLASS VIDEO