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The Masterclasses

Our series of masterclasses will guide you through the nine steps to building a subscription business. Each masterclass is free to attend and brings together a mix of industry experts who’ll share their experiences on a specific stage of the journey. We’re starting the series with three classes and will be adding new ones over the coming weeks. Sign up to an individual class below and if you’d like us to let you know when we add new classes, just get in touch here.

Upcoming masterclasses

Engagement Economics – How to leverage engagement to drive subscriptions growth

Date: Thursday, June 24, 2021 at 11 AM BST, 6 AM EST

This masterclass is a sneak preview of our forthcoming Engagement Economics report as part of the FIPP D2C Summit.

Not registered for the FIPP D2C Summit? We are excited to able to offer you access to the session (valued at £149 per person).  Just RSVP to Kim and we’ll get you set up. 

The masterclass series

Masterclass 1: How to build a subscription business – the approach

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Masterclass 4 – How to define a customer messaging strategy

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Masterclass 2: How to plan around customer engagement

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Masterclass 5 – How to shift your organisation to engagement thinking

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Masterclass 3: How to design super-engaging digital products

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Masterclass 6 – How to build awesome digital products at speed

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