Plan capabilities and ways of working
Connect your front and back office teams to make sure you have a single army marching in step.
Take control of your first-party data to drive rapidly actionable insights that power personalised propositions and experiences.
Create a simple metric for engagement so that everyone understands how they impact it, and can get behind it.
Work across capabilities and teams, to show how engagement requires a joined up, customer first approach, rather than a capability first one.