Launch, learn and iterate product
Launch with a beta group of your biggest fans. Use analytics and user feedback to determine what’s working and what’s not. Release regular product updates accordingly and communicate regularly.
Launch a beta to get buy-in and feedback from your early adopters. Their input is invaluable to honing the product and they’ll feel part of your process, thanking you for it in engagement, loyalty and advocacy.
There are no sacred cows here – kill features that don’t work and build on those that do. Act on feedback and release updates regularly – your users love it when you listen and respond.
Use meaningful KPIs to gauge levels of success. Focusing only on scale is not the answer. Think also about revenue per user, engagement, loyalty and advocacy – together they all contribute to success.